This Color Is Having A Major Moment Right Now

The hue that's got everyone going bananas.

Scroll Down

 (Editor's note: This post originally appeared under the title Color Watch: Yellow on; head over there for this and other incredible pieces on color trends, patterns, and inspiration)

I don't know about you, but YELLOW makes me feel happy. It conjures up memories of dandelions and buttercups, of my favorite summer dress from when I was a little girl, of PAC-MAN, and the somehow timeless emoji - the smiley face. Symbolic of positivity, sunshine, and hope, yellow radiates messages of optimism. Scroll down to see some serious yellow eye candy, and to learn fun facts about the history of this powerful primary.


Since ancient times, the color yellow has been associated with Chinese culture & Buddhism. Used to convey divinity, happiness, success, freedom, people have adorned their lives with yellow clothing, artwork, jewelry and keepsakes to symbolize these qualities.


Since the pre-industrial era in India, turmeric has been used as a natural textile dye to yield a vivid yellow color.


From interiors to the runway, the color yellow adds vibrance to the world around us. Forecasted as a color trend for 2017, we're starting to see it start to pop up all around us. Some of our favorite examples are included below.

We're bananas for banana things - artwork, wallpaper, apparel.

Yellow doors and window frames add a warm feeling to minimal environments.

Yellow home accents such as pillows and dish-ware mix with neutrals as well as black and white.

To see more examples of this color trend, click to view our Pin board dedicated to the color YELLOW.


Stay Stylish.

Sign up for sales, sneak peaks, and weekly inspiration.

Thank you for subscribing

You'll receive an email from us soon.

I don't want to be stylish.